I may love Sam Adam’s Oktoberfest more than any pirate has loved pillaging and/or booty. However, I was at the bar the other night and asked for the Sam seasonal to which I was told, “Just so you know – it’s the winter ale”. What is wrong with this statement? It’s the middle of October for christ’s sake (or at least it was when I ordered the beer). How can you not still be carrying a beer whose name sake is the month we are currently in?
There’s been a disturbing trend in recent years to speed everything up, most notably with the Holidays. At the end of the Summer, the Halloween stuff is out, beginning of October it’s Thanksgiving as soon as Halloween passes, Christmas shit is being pushed on the consumers. What the fuck? Even my office this year is having our annual Christmas dinner BEFORE Thanksgiving.
I know we live in the so called “modern age” and people like to get everything fast. We have cell phones with internet capabilities, gps systems, e-mail and etc. You can download music and movies weeks before they are officially released. I understand all that. All this Captain is asking is to keep seasonal beers within that season and to allow each legitimate holiday time to be it’s own.
Think on the sunny side of things: at least you’ll be able to get your Easter Bunny Lager within the month.
Cheers,
Brian
Having worked retail for nearly half of my college existence, you can blame it all on the corporate/Hallmark crowd.
Sam Summer ale is the only Sam Adams beer i like and i was extremely upset when i asked for the seasonal Sam Adams beer in the bar and got an Octoberfest in AUGUST. This upsets me very much. they do need to slow it down
How about the Sam Adams hot garbage known as Old Fezzwig Ale?
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I’d like to point out that the Hallmark store I pass by on my way to work is premiering Christmas Ornaments and it’s the second week of July.